Apparel & Merchendise Design

I've found that the process of creating effective merchandise and apparel quite similar to that of branding. Both require you to stay on top of trends and know your target consumer in order to choose graphics, colors, garment shapes, and text treatments that will appeal to either a wide or niche audience. 

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From there, I begin to source garments and create design mockups for review, while simultaneously working with the printer on pricing and artwork preparation.